Wednesday, January 18, 2006

Brands | Architecture: Louis Vuitton HK - 01


so what is the hottest things happening for the past few months here in Hong Kong? in terms of architecture and interior design, it is probably the opening of, one after another, fashion stores. First we have the Harvey Nichols from London, then we have the much talked about Lane Crawford at the Pacific Place, followed by the almost simultaneous reopening of the Chanel at Princes Building in Central and Louis Vuitton (LV) at the Landmark. There were many others too, almost lost count, and each have their own merits.
this is a phenomenon happening in a global scale, New York, Paris, Tokyo and now Hong Kong. taking the tram alone will probably allow one to see a dozen sites.
the picture above was taken as I was taking the tram from Central back to my office after a meeting. while it looks like a detached building itself, it is actually part of the shopping arcade of the Landmark, cleverly executed by the architect responsible for the project, Jun Aoki, who happens to be the design architect for the LV in New York, Omotesando in Tokyo and pretty much the rest of the LV stores in Japan. In the Hong Kong store, Jun Aoki is responsible for only the envelope and not the interior, which if you are planning to visit, should realise in the difference in approach, though of course this might be the result of the client's intention.
what amazed me was not so much the iconic effect but the type of materials and his preferred mode of execution. Don't want to give away too much, go visit yourself, observe (or even empty your pocket to buy a bag!), come back and leave a message, let others know what you think, OK?

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