Wednesday, January 25, 2006

Brands | Architecture: Chanel HK - 01


a few blocks away from the Louis Vuitton is the recently reopened Chanel store at the Princes Building. Responsible for the design of the store is american architect Peter Marino, whose name is associated also with the design for brandnames stores including Fendi, Armani, Dior.
during the daytime, the facade can be easily recognized by its simple contrasting use of black and white, intermixed with the warmly lit interior. as the daylight recedes, this is when the facade comes alive. the white panels are in fact LED display screen and is playing a series of carefully choreographed monotonal clips.
furthermore, apparently 5 contemporary artists were invited to help in decorating the interior, will dig out some more info on this.

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