Saturday, February 18, 2006

Brands | Architecture: Dior, Tokyo, SANAA


so clean a facade

in a way, it looks like a cardboard model, the lines were so well defined, slabs, edges, and vertical lines.

the Dior Flagship store in Omotesando, Tokyo, is another collaboration work of Kazuyo Sejima and Ryue Nishzawa (SANAA, they have a website but doesn't reveal much) Standing there in stark contrast with those adjacent elaborately designed stores, this one catches one's attention by its sheer simplicity. Adding further to that effect, as a pedestrian on the street, other than the large "Dior" affixed to an entirely white background, you really can't see what's inside despite being an glazed building, thanks to a layer of white fabric (or is it PVC sheet?) behind all the glazing.
distinctively SANAA's works if you put it alongside their earlier works like Kanazawa museum of contemporary art, Glass Pavilion for Toledo Museum of Art, or the N-Museum at Wakayama.
and this is perhaps the only building in the area that really glows at night, like a beacon in the dark waters.

we want to search and see if the Dior Shops in other countires are using the same language, and if there is a brief regarding the style of the building when the architects were commissioned.

who leads? the Brand or the Architects?

what would happen if we swap the name with another brand, would it be recognized as a SANAA designed building more, or the Brand it is carrying?

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